Backstory

Tristen Thompson the founder of Next LVL Media, a short form content agency serving the gaming niche. Although Next LVL Media had a few high profile clients, their lack of systems for both client acquisition and fulfilment had them stuck at just a few grand per month. That coupled with Tristan's struggle to stay consistent and disciplined left his goal of making enough money to support his family in jeopardy.

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After Tristen consumed a bit of Dylan Wilson's YouTube content, he applied to work with Catalyst. During the interview Catalyst could tell Tristan had the raw talent to succeed but lacked consistency. Then, when Tristen opened up about his family and personal ambitions, Catalyst was sold and agreed to invite Tristan into a partnership.

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When Catalyst first did a deep dive into NextLVL's business, we immediately identified the issues at hand keeping Tristen at $5,000/mo:

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As Catalyst got involved we understood what the cause of Tristen's problems were

• His offer and pricing structure was not set up for scale
• He wasn't marketing his high profile case studies in an effective manner
• He was too involved with service delivery to scale

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Once Catalyst noted down their problems, we put a plan in place to fix it:

Pricing & Offer Adjustment

Catalyst and Tristen restructured his offer to focus on his target market's "dream outcome" and less about his "editing service". Then we increased his market value and 10x'd his price

Marketing

Catalyst and Tristen then worked together to package up some of his high profile work and created a series of video sales letters, social media content, and outreach scripts that showcased Tristen's prior success

Service Delivery Automation

Lastly, Catalyst and Tristen worked to systemize his service delivery by standardizing the process. Then Catalyst made the introduction to Tristen's now back end manager so we could remove Tristen from service delivery and scale his front end.

Results

Within 6 weeks of making the changes, NextLVL media soared from $5,000/mo to $30,000/mo. Tristen "couldn't believe" just how much his life had changed this quickly. He was able to support his family and even treat himselfto a brand new Cadillac

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